Today’s Comic

March 18, 2026

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March 15, 2026

Every Sunday we publish an oversized Beginnings comic featuring Rayne in his youth.

From The Blog

Sohmer | 18 March

Ad Dilemna

Is there anything more bothersome than website ads? 

I mean, I know there’s a bunch of other bothersome shite going on in the world right now, but for me, in the immediate, website ads are driving me mad(der).

As you no doubt have seen this week, I’ve been experimenting with a few different networks to try and get some revenue flowing back into the site and the results have been, well, pretty shitty. Aside from the dumbass takeover ads, or Bitcoin/NFT garbage, there’s some malware that sneaks in as well. 

All that to say, I’d like to be completely done with ad networks, and I have 2 ideas I want to get your feedback on.

Idea, The First

This isn’t super radical, but essentially I’d sell ad space. One company at a time, they get 100% of the inventory, and I’d sell a week at a time.

Idea, The Second

Similar to the ‘Adopt-a-Highway’ program, we’d do an ‘Adopt-a-strip’ self serve platform, where anyone can sponsor any individual strip permanently for say, $100. On that strip, it would say underneath:

“This Strip is Sponsored by” and include a name and a banner ad. What’s fun, is that it could be used for anything – an ad, a remembrance, link to a charity; really anything that’s legal and fits the morality of the site. 

So there we have it, let me know what you think, if you’d be interested in participating, or if I have to keep testing out these god awful networks.

-sohmer

What is This?

Least I Could Do (LICD) is a webcomic that debuted far before webcomics were cool, when dinosaurs still roamed the planet in ill-conceived theme parks and the internet could be shut off by the midshandling of a landline.
LICD, created by Lar deSouza and Ryan Sohmer updates 6 days a week (Monday through Saturday) with a special feature on Sunday called LICD Beginnings.
There’s no one right way to start this comic; you could begin right from the beginning, start from today, head on to the archives and pick a storyline that looks interesting; or even start on the date of your birth.
Regardless of where you start, we hope to see you back here tomorrow.

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